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New measurement tools from granddaddy companies as Cision, BurrellesLuce and BusinessWire are a few in a continually crowded playing field

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By Abbe Sparks

Abbe Sparks is the Founder of Abbe Sparks Media Group & Socially Sparked News. A social entrepreneur, she is a social media and content influencer who has been covering the entertainment, music, tech and advocacy sectors for over 25 years. A member of US Press Association, she has written for many online and print publications including the UK's Blues Matters Magazine, Big City Rythm & Blues & her former column 'Abbe's Sparks' for RFPalooza. You can also find her stories on Medium & Tumbler. Twitter: @asparks01

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